Good at getting people through the door?
Here’s a door that doesn’t open until February.
The Dalloway Project studies how people meet, and builds the rooms where they do. There are two of us: Sam, who built it, and an events and operations co-founder who’ll run the nights. We’ll introduce her properly very soon. We also have a strategic advisor for growth, which helps. Advice isn’t the same as someone in the room every week.
We’re looking for the third, a co-founder for community-led growth and partnerships: someone who’ll own how London hears about it, why it trusts it, and who we work with.
This headline is an A/B test. You got A.
Seat one Sam, who built it
Seat two Events and operations, runs the nights
Seat three Community-led growth and partnerships. Yours?
What is The Dalloway Project?
A culture company about how people meet, London first. We study it, through Field Notes and the Human Connection Index, and we build the rooms where it happens: small hosted events where a person reads every application and the room is balanced. It began as an offline dating experiment. We haven’t run an event yet; that’s the next step.
What’s already built?
More than you’d expect: the brand, the website, a research library of over 100 sources on loneliness and dating, a run of Field Notes that already rank on Google, a poster and video studio, and an AI called Emma who handles the email and a lot of the admin so a person can do the judging. What isn’t built yet is an audience. That’s the job.
What would you actually do?
Grow the community and bring in the partners. Get the first applications in, keep the gender split even (most singles nights get that badly wrong), and own the conversations with the venues, brands, universities and employers who want to work with us. You’d steer the brand, the Field Notes and Emma, not start from a blank page.
No influencers, no paid creators. Dalloway grows the way good nights always have: people who were there telling people who weren’t.
Growth ideas we’ve already binned.
So you don’t have to pitch them.
- “Only 3 seats left!” There were 40. Lying before the first date is a bad look.
- Pay a Love Island contestant to post a story See: no influencers. Also, see: the budget.
- A referral leaderboard. Top prize: a date with the winner We thought about it for one second too long.
- Swipe right to apply Read the room.
- Bots in the comments Emma refused. Fair.
- A billboard on the Northern line Budget: £0.00. Ask us again in a year.
- Cold DM everyone in London About nine million messages. Emma refused again.
- Your better idea It goes in your 200 words. Here’s how
Can I start alongside my job?
Yes, to begin with. But this isn’t a hobby. The first night is planned for early 2027, and we want someone who wants it to be their main thing as soon as it can be.
Is it paid? How does the equity work?
Not yet, and we’d rather say so plainly. This is a co-founder role: a meaningful share of the company, agreed together, with standard four-year vesting.
We’d like Dalloway to pay its own way early on, so the nights can keep happening: a small deposit to apply, ticketed nights and, later, venues and brands who believe in what we’re doing. It will be modest at first.
This is also where the role can make a real difference. The partners you bring in and the nights you help fill are what will let us pay people properly, you included, sooner rather than later. We’d rather build that together than promise it upfront.
Do I need to be in London?
Yes, for the nights or days. You’ll be in the room for every one of them. The rest of the work can happen anywhere.
Who are you looking for?
Someone who’s made things happen with people, not posts: a society you ran, a night you put on, a launch you filled, a product’s first hundred users. Proof that people turned up because of you. Someone who ships their own experiments and wants to learn the commercial side. Young is good; hungry matters more.
A CV matters less than something you’ve built.
Who’s behind it?
Sam Cope. The project started after a breakup and a summer of bad singles nights, as an offline dating experiment, and grew from there. Read why it exists →
How do I apply?
No CV. Answer one question, in about 200 words:
“How would you get Dalloway’s first 500 London applications, with an even split?”
Bonus round. You saw our headline test. Which one would you ship?
Pick one and it’s added to your email’s subject line. Tell Sam why in a sentence.
Send it to sam@thedallowayproject.co.uk with “The Third Seat” in the subject line, plus a link to something you’ve grown. Every reply is read by Sam.
Email Sam your answerNot you, but know someone?
Send them this page. You’d be doing the job already. Send it to a friend