The thinking behind it
Why the room, not the people, became the question.
Read why ↗ The Field NotesSingles events · London
The Dalloway Project — format-driven singles events in London. No app. No mixer. No algorithm between people.
See what is in progressYou’ve tried the apps. You’ve been to the events. You’ve left with a drink you didn’t finish and a vague sense that something was missing. Not the people. The room. Nobody designed what actually happens once you’re inside.
The Dalloway Project is building format-driven singles events in London. Events where the structure does the work — not the venue, not the guest list, not the hope that something happens if you stand close enough to someone interesting.
The format changes what’s possible in the room. That’s the only variable nobody changed.
Where to go
Why the room, not the people, became the question.
Read why ↗ The Field NotesWhat the dating industry optimised, and what got lost.
Enter the Observatory ↗The room is still being designed.
See what is in progress →