The gatherings
Formats where the room has a job, so nobody’s left standing by the bar rehearsing an opening line. London first. Then the format goes on the road.
Inside a Dalloway roomA culture company about how people meet
We study
how people meet,
and we build
the rooms
where they do.
Inside a Dalloway room
The next one opens soon.
The Dalloway Project is a culture company about how people meet.
We study how people meet, and we build the rooms where they do. Each gathering gives strangers something to do together, so nobody has to perform. The writing and the research track what’s actually changing in how people in their twenties and early thirties connect, rather than what a trend piece says is changing. Each one makes the other true.
Three parts, one idea.
The writing
Field Notes: what we notice about how people in their twenties and early thirties meet, date, and manage to miss each other anyway.
Read Field NotesThe research
The Human Connection Index and our reports: evidence on loneliness and connection, built from public data and, in time, from our own gatherings. Anonymised. Never about one guest.
Open the IndexWhat we believe, and what we are not
What we believe.
- The format is the missing piece. Not the venue, not an app.
- Nobody sees anyone before the night.
- A real human reads every application. Always will.
- Meeting people is a cultural problem wearing a technical costume.
What we are not.
- Not a dating app.
- Not a matchmaker.
- Not a nightclub that’s made you wear a lanyard.
- Not a London-only brand. London is the first stop, not the postcode.
Who it’s for.
Single professionals in their twenties and early thirties who still want to meet someone, but have quietly stopped believing the apps are how. And the brands, councils, and journalists trying to work out what happened to them.