01 · The unnamed need

London has built a calendar around a feeling it rarely names

Supper clubs, run clubs, singles events, board-game nights and stranger dinners fill the city's listings. Fellow Humans is one visible example among many: people repeatedly choose rooms designed to help strangers meet.

The public language around those rooms is lighter. People want to try something new, meet interesting people, change the scene or get out of the house. All of those reasons may be true. Loneliness is rarely the word on the ticket page.

That does not prove that everybody attending is lonely. It shows something narrower and still worth noticing: London has a large infrastructure for creating contact, while the need underneath that infrastructure remains difficult to say aloud.

The events exist. The honest conversation about why they are needed is much harder to find.

02 · London

The city has perfected proximity without familiarity

London is crowded in almost every measurable way. There are queues for brunch, waiting lists for gym classes and rush-hour carriages where strangers stand shoulder to shoulder. None of that guarantees recognition.

A person can live in the same building for years without learning a neighbour's name. Somebody can cross hundreds of lives on a commute and arrive home without having been known by any of them. The city is not necessarily unfriendly. Its scale makes anonymity easy.

The Greater London Authority's Reconceptualising Loneliness in London report estimated that roughly one in twelve Londoners, around 700,000 people, experienced severe loneliness in 2018/19. It also found an association among younger Londoners between daily social-media use and loneliness.

There is no reliable global league table proving London is one of the world's loneliest cities. The sharper claim is about contradiction: few places put more people within reach while making it so easy to remain unknown.

03 · Three city myths

London, New York and Tokyo tell different stories about the same gap

These cities cannot be ranked fairly from the evidence available. Their surveys use different questions, years and populations. They are more useful as three ways a large city explains loneliness to itself.

London: if the calendar is full, you must be fine

London's myth is access. There is always another opening, neighbourhood, class or event. Difficulty finding connection can therefore feel like a personal failure to use the city correctly.

New York: if you are busy, you must belong

New York sells energy and motion. The United States Surgeon General's 2023 advisory described loneliness and isolation as a public-health crisis and said about half of US adults had reported experiencing loneliness. That is national evidence, not a New York statistic, but it punctures the idea that a full social calendar settles the question.

Tokyo: loneliness can become a matter of policy

Japan appointed a minister responsible for loneliness and isolation in 2021 and developed a formal government programme around the issue. That does not make Tokyo uniquely honest or solve the problem. It does show what changes when loneliness is treated as infrastructure rather than personal weakness.

04 · Who reports loneliness

The youngest adults report it most often

The 2024/25 Community Life Survey found that 6.6% of adults in England felt lonely often or always. The rate was higher among people aged 16 to 24, at 9%, and among those aged 25 to 34, at 8%. Adults in urban areas were also more likely to report frequent loneliness than adults in rural areas, at 7% compared with 5%.

These figures do not say that every young Londoner is lonely, or that older people are protected from isolation. They do challenge the lazy picture of loneliness as a problem confined to old age.

The people with the greatest number of communication tools can still lack companionship, feel left out or find that their relationships do not have the depth they need. Connection technology and social connection are not interchangeable measures.

05 · Dating is part of it

The dating problem sits inside the connection problem

Dating apps were built to create introductions. Singles events often do the same thing in person. Both can increase the number of people somebody encounters without changing what happens once two people meet.

Ofcom reported that Tinder's UK adult audience fell by about 600,000, or 5%, in the year covered by its 2024 Online Nation reporting. Hinge, Bumble and Grindr also recorded declines. That is evidence of changing use, not proof that people left because the apps made them lonelier.

The more useful question is what people are looking for elsewhere. If they move from an app to a room that is still organised around rapid assessment, the setting has changed while the social task has not.

A room full of people hoping proximity will do the work is not yet a format for connection.

06 · The honest test

A singles event cannot fix loneliness

The Dalloway Project is not trying to solve loneliness. That is too large a promise for one event, and loneliness has causes that no room design can touch.

The smaller question is still worth testing. Can a format make attention easier to offer? Can it give strangers something real to do together? Can it create enough continuity for recognition to begin?

The dating problem and the loneliness problem overlap wherever people have access to one another but no useful structure for becoming known. Designing a better room is not an answer to the whole problem. It is one honest place to start.

See what is currently in progress.

Sources and limits: London estimates are drawn from the Greater London Authority report Reconceptualising Loneliness in London. England figures come from the Community Life Survey 2024/25. International context comes from the US Surgeon General's 2023 social-connection advisory and the Japanese Cabinet Office's loneliness and isolation programme. Dating-app audience figures come from Ofcom's Online Nation 2024 reporting. Different surveys are not directly comparable, so this note does not rank global cities or claim that technology causes loneliness.

Written by Sam Cope

Founder of The Dalloway Project. These notes set out the questions behind the events and the limits of what the project currently knows.

Why the project exists